When MedComms and PromoMats Couldn’t Get Along
- Wolvio Solutions
- 1 day ago
- 3 min read
Picture this: You’re part of a global life sciences team. After weeks of back-and-forth reviews, your content finally gets the MedComms stamp of approval. Relief. ✅
Now comes the next step — moving that content into PromoMats so it can be used commercially. Easy enough, right? Copy. Paste. Done.
Except… it isn’t.
The moment you transfer, PromoMats refuses to play nice. It doesn’t care that MedComms already approved the content. It demands a fresh MLR cycle. And because of Crosslink limitations, PromoMats can’t treat this content as “new.” What should have been seamless becomes a compliance nightmare.
The result?
Delays in commercial rollouts.
Confused, frustrated teams.
Risk of compliance slips.
Endless conversations that start with: “Why is this so hard?”
This is where we stepped in.
The Pain Point
Our client’s struggle boiled down to four big issues:
Content Reuse: MedComms-approved content like Prescribing Information needed to be reused in PromoMats.
Approval Conflicts: PromoMats required its own MLR approval process — but Crosslink blocked it.
Crosslink Limits: By binding source and target too tightly, Crosslink killed flexibility.
Integration Gaps: There was no out-of-the-box Veeva solution to solve this.
Teams were stuck in a loop — wasting hours on manual uploads, re-approvals, and metadata fixes. What should have empowered them instead left them drained.
Our Approach: Making Systems Work for People
At Wolvio Solutions, we believe technology shouldn’t force people into frustrating workarounds. It should quietly remove friction.
So we designed a custom SDK Vault-to-Vault integration that acted like a translator between MedComms and PromoMats — ensuring each system got exactly what it needed, while users finally got the experience they deserved.
What We Built
Real-Time Document Transfer: Content flowed instantly, no waiting.
Independent Records in PromoMats: Documents arrived as fresh entries, ready for approval.
Predefined Metadata Mapping: Guaranteed consistency and accuracy across vaults.
Minor Flexibility: Allowed small commercial tweaks without breaking workflows.
Audit & Compliance Logging: Every move fully transparent and regulatory-ready.
The Rollout: Step by Step
We didn’t just build it and walk away. We partnered with the client through a phased journey:
Planning & Requirements (1–2 weeks)
Workshops with medical and commercial teams.
Scope defined around actual daily pain points.
Design & Development (3–5 weeks)
SDK integration tailored to real-world workflows.
Iterative collaboration for flexibility.
Testing & Validation (2–3 weeks)
Unit + integration testing.
UAT sessions with live feedback from users.
Training & Documentation (1–2 weeks)
Training designed for clarity, not jargon.
Step-by-step guides to build user confidence.
Deployment & Go-Live (1 week)
Smooth rollout with initial monitoring.
Post-Go-Live Support (ongoing)
Feedback loops, optimization, and continuous improvements.
The Transformation: What Changed
The new setup transformed the client’s workflows:
Efficiency: Automated transfers replaced hours of manual work.
Compliance Confidence: PromoMats ran independent MLR cycles without breaking rules.
Error Reduction: Metadata mapping eliminated mismatches.
Flexibility: Teams could adjust content slightly without derailing approvals.
User Happiness: Both medical and commercial teams adopted the system enthusiastically.
Transformation Criteria's
Before vs. After (In Plain Speak)
Aspect | Before | After |
Content Transfer | Manual, error-prone | Automated, real-time |
Approval Workflow | Stuck in MedComms cycle | Independent MLR cycle in PromoMats |
Metadata | Messy, inconsistent | Accurate, mapped |
User Experience | Frustrating, draining | Smooth, empowering |
Compliance | Gaps, missed steps | Fully traceable, audit-proof |
Efficiency | Delays, firefighting | Fast, reliable |
Content Reuse | Painful | Effortless |
Behind these improvements is the real human impact: teams that once dreaded content transfers now trust the process — and finally have time back in their day.
Why It Matters
This wasn’t just about fixing a system integration. It was about restoring trust in workflows, giving people back their time, and ensuring compliance stayed bulletproof.
By building a solution that respected both systems and humans, we helped the client go from constant firefighting to confident, compliant execution.
Final Word
The MedComms–PromoMats challenge shows a truth we see often: off-the-shelf tools can only take you so far. When business needs are complex, the right custom solution can cut through the noise like a scalpel.
For this client, a tailored SDK integration didn’t just connect two Vaults — it connected people, compliance, and commercial success.
✍️ At Wolvio Solutions, we build more than integrations. We build confidence, clarity, and compliance — so life sciences teams can focus on what truly matters.
